Channel 4 returns to the black

Channel 4 returned to the black last year after a loss of £28m in 2001. For 2002, the broadcaster reported a pre-tax profit of £16.

Channel 4 returned to the black last year after a loss of &£28m in 2001. For 2002, the broadcaster reported a pre-tax profit of &£16.5m. Revenues for Channel 4’s advertising and sponsorship division rose four per cent to &£646m.

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The best show in the world will struggle to attract visitors if it is not properly marketed, so organisers spend large sums of money on communications – and on teaching exhibitors to publicise their own attendance. True believers in exhibitions put their faith in the trinity of sales, operations and marketing. “Without sales, there is […]