Channel 4 returned to the black last year after a loss of &£28m in 2001. For 2002, the broadcaster reported a pre-tax profit of &£16.5m. Revenues for Channel 4’s advertising and sponsorship division rose four per cent to &£646m.
TalkSport, the national commercial station owned by the Wireless Group, has signed a deal with computer games firm Codemaster to sponsor the station’s snooker coverage.
Bates UK has been appointed to handle the advertising for Schering Healthcare’s Levonelle morning-after pill brand. The agency pitched against Abbot Mead Vickers.BBDO and Scholz & Friends.
The best show in the world will struggle to attract visitors if it is not properly marketed, so organisers spend large sums of money on communications – and on teaching exhibitors to publicise their own attendance. True believers in exhibitions put their faith in the trinity of sales, operations and marketing. “Without sales, there is […]
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.