Channel 4 to axe Big Brother

Update: Channel’s 4’s controversial Big Brother series is to be axed after its outing next year, the broadcaster confirms.

Jade Goody
Jade Goody

The show has been one of the channel’s main revenue raisers since it launched in 2000 and the show’s current sponsor is Lucozade.

Viewing figures have been steadily dropping over the years, although still high enough to attract advertisers keen to reach the show’s young demographic. The current series was capturing an average audience of two million throughout July.

The finale of last year’ show peaked with 5.3 million viewers but this year’s final show is expected to produce far lower viewing figures.

Channel 4’s £180 million deal with Big Brother producer Endemol finishes after the 11th series, scheduled for next year.

Show sponsors overt the years have included Virgin Media, Talk Talk and Carphone Warehouse. The controversy over apparent racist remarks by Jade Goody in 2006 on Celebrity Big Brother saw Carphone Warehouse end its £3 million sponsorship deal.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now