Mindi Chahal

Brands need to look beyond the stats

Mindi Chahal

It’s very easy to be bowled over by big headline figures and findings when it comes to research but looking beyond the numbers at the actual behaviour can prove more beneficial than the statistics.


Behavioural ad choices still opaque for consumers

Michael Barnett

The Advertising Standards Authority has warned that the behavioural advertising industry is failing to give consumers transparency about their ability to opt out. The process must be made less convoluted if the market wants controls to stay as loose as they currently are.


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