Channel 4 to run interactive horseracing service
Channel 4 will run a special interactive horseracing service during the Cheltenham Festival.
…Channel 4 will run a special interactive horseracing service during the Cheltenham Festival.
Channel 4 will run a special interactive horseracing service during the Cheltenham Festival.
…Channel 4 will run a special interactive horseracing service during the Cheltenham Festival.
Hachette Filipacchi is to publish an A5 glossy L’Oreal Professional Hair Supplement with the April 2005 issue of Elle magazine…
A shift in consumer tastes away from products associated with fat people is good for Hyundai but a disaster for DaimlerChrysler, writes George Pitcher
ITV1 is planning a big marketing push this spring to boost ratings, which have slumped severely in the past two months. ITV1’s poor performance this year was first flagged up in Marketing Week last month (February 24). If the channel continues in the same vein for the rest of 2005 then advertisers could move up […]
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.