…Channel 4 will run a special interactive horseracing service during the Cheltenham Festival.
Hachette Filipacchi is to publish an A5 glossy L’Oreal Professional Hair Supplement with the April 2005 issue of Elle magazine…
A shift in consumer tastes away from products associated with fat people is good for Hyundai but a disaster for DaimlerChrysler, writes George Pitcher
ITV1 is planning a big marketing push this spring to boost ratings, which have slumped severely in the past two months. ITV1’s poor performance this year was first flagged up in Marketing Week last month (February 24). If the channel continues in the same vein for the rest of 2005 then advertisers could move up […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
By investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
With so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
Having boosted awareness, education is the necessary next step towards moving consumers down the funnel towards purchase intent, says marketing director Alex Pickering.