Channel 4 unveils interactive video-on-demand ad format suite
Channel 4 has unveiled a new line-up of interactive video ad formats as it aims to forge closer relationships between its viewers and advertisers, read the full story here
Channel 4 has unveiled a new line-up of interactive video ad formats as it aims to forge closer relationships between its viewers and advertisers, read the full story here
Microsoft is to unveil software designed to challenge Apple’s tablet dominance, read the article here.
Juventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match. Juve could have invited, quite literally, any team in the world to grace this opening night. But it was not Barcelona, Bayern Munich or even Manchester United who stepped proudly onto the new turf of […]
The government has backed a report calling for the simplification of switching bank accounts as part of a major overhaul of the banking system.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.