Channel 5 prepares Facebook voting for Big Brother

Channel 5 is planning to launch Facebook-based voting in time for the regular Big Brother series, due to launch this Friday (9 September).

nma

Kerry Katona in Channel 5's Big Brother
Kerry Katona in Channel 5’s Big Brother

The broadcaster has already launched its Facebook page dedicated to the show, which has notched up 68,266 fans but without the voting mechanism.

Earlier this summer Channel 5 revealed its plans to use the social network’s Credits payment system for voting for the reality entertainment show, along with a series of other interactive mobile voting apps.

It has been working with show producer Endemol, Facebook, Mobile Interactive Group, and developer iPlatform to develop the apps.

Although the broadcaster has not confirmed a specific date for the launch, marketing Week sister title new media age understands it is poised to launch the Facebook voting in the next week, in time for the regular series of Big Brother.

The move will mean viewers of the show can vote for the contestants they want to leave the Big Brother house using Facebook’s Credits payment system.

Channel 5 is the first UK broadcaster to use Facebook Credits for a show, although ITV has revealed it is also exploring the potential to use the currency for voting across several of its own show brands.

Meanwhile BBC Worldwide, the commercial arm of the BBC, has launched a rental system for shows Doctor Who and Top Gear using the social network’s Credits payment system.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Recommended

Web Comment

Marketing Week

Ocado’s virtual store stunt caught your attention and prompted debate about the brand online. See the original story and on-location video at MWlinks.co.uk/OcadoVirtual and read comment extracts below. Focus on main business Ocado’s virtual pop-up store is another example of a retail company’s marketing department being completely unaligned to the main business. Anyone who uses […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now