Is going native a marketer’s dream?
Lou CooperAs the latest content marketing technique, ’native advertising’ is causing a buzz among brands. But there is confusion about what it is and how best to use it without falling foul of the regulations.
Content Marketing
Don’t be content with the old ways
Lou CooperClick here to see a bigger version of the infographic above
Living in a compelling material world
Lucy HandleyIndustry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.
Facing up to the Facebook challenge
Lou CooperClick here to see a bigger version of the infographic above
It’s business not as usual in new era of content
Lou CooperB2B brands are following their consumer peers by adopting innovative content marketing strategies across the array of media channels, in an effort to engage their audiences better.
Live in the moment
Lucy TesserasBrands need to make their marketing topical and reactive – known as ‘moment marketing’ – in today’s digital world where consumers are calling the shots.
Aiming high
Michael BarnettUnder the latest radical reincarnation of google’s ranking algorithms, brands with quality content are likely to see higher search rankings but they still need to use tactical marketing.
Content marketing: Gearing up towards content success
Lucy HandleyContent marketing is expected to grow over the next five years but it is not only the quality that matters, getting the right people using it is just as important.
Asos to launch weekly magazine app
Rosie BakerAsos.com is to launch a weekly magazine via an iPhone app to capitalise on the growing demand for mobile content and commerce opportunities.
Value of branded content can be measured
Marketing WeekThe Branded Content Marketing Association (BCMA) has secured cross-industry support to develop its service to measure the effectiveness of all forms of branded content.