Why brands are targeting empty nesters with traditional direct mail
Steve HemsleyFreesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
Young adults who share accommodation but are not related or in a relationship are a tricky group for marketers to reach, which is why unaddressed mail can be very influential.
The DM Trust, created from the merger of the IDM Trust and Direct Marketing Foundation, is offering brands and agencies the chance to benefit from funds aimed at raising the standards of the direct marketing industry, either through nurturing talent or promoting responsible best practice.
Many marketers are bucking the digital trend and investing more in ensuring customers can touch and experience their products and services.
An ability to entertain using the best production technology and techniques means television will always be able to engage consumers with its commercials, but marketers should apply creative thinking across other media channels too.
Second guessing what people want from advertising can be dangerous and brands need to go back to basics when considering the most effective routes to boosting loyalty and sales.
The under-20s are the least loyal consumers and quickly lose interest in brands. We reveal what marketers are doing to engage with this tricky bunch.
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
Net-a-Porter, House of Fraser and The Guardian are linking the online and offline worlds to engage with their customers more effectively. We look at the key ways brands can make the most out of shopper marketing in 2016.
More than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.
While predictions for marketing spend this year are up for the third successive year, the figure is the weakest since early 2013 as marketers’ confidence over the future of the industry drops, according to the latest IPA Bellwether Report.
Promotions are struggling to prove their worth as consumers turn their backs on them and increasingly opt for convenience shopping, yet the one tactic retaining its appeal – loyalty cards – is the one most maligned by brands.
The Direct Marketing Association (DMA) is looking to become as all-inclusive as organisations such as the IAB after announcing plans to merge with the Institute of Direct and Digital Marketing (IDM) to create the largest marketing trade body in Europe, the ‘DMA Group’.
The financial regulator has stopped short of banning payday loan brands direct marketing to existing customers as part of a new set of measures to restrict the sector but refused to rule out the measure ahead of a wider review.
The Government is pushing forward with plans to make it quicker and easier to punish nuisance marketing calls that could see direct marketers slapped with fines of up to £500,000.