However, unpicking what I think was meant the declaration begins to make a lot more sense. DM, or to give it one of the titles less tarnished, data-driven marketing is the template all marketers now use. What marketing is not based on behavioural data and is tracked against clear objectives? If there is any then […]
I don’t share Russell Parsons’ views in his article, ‘Charity mailers should be wary of growth’. Charity marketers are among the most sophisticated and results-driven in the business. Motivated by effectiveness and efficiency, they invest more in mail because it works. A 2013 Institute of Fundraising Conference heard how The Salvation Army bettered already market-leading […]
In a perfect world over the past 5 to 10 years for everyone that makes a living from physical mail, ad spend on mail and door drops would have continued to grow, while online investment would have fallen.
Bono has been described as many things in his career, from pop prophet and visionary on the more positive side to tax avoiding hypocrite with a hugely inflated sense of his own power to persuade by those less charitable, but never as direct marketing truth sayer.
Direct mail, in terms of volume, is in decline. This would usually be cause for people to steer well clear, which brand wants to be associated with a dying channel?
Next is making a return to direct mail after finding that a drop in the amount sent by rivals meant it is now more effective and has a positive impact on its business, boosting new customer numbers and profits.
Scottish brands have many things to consider when weighing up the merits of Scottish independence. The economic prospects of their consumers as well as their own tax and legal affairs to name just a few things likely to be occupying their time and minds.
What’s in a word? A lot if you’re a marketer for a financial services brand.
My mother has just called me, three times and only once intended. This is the first time she has used her Tesco bought feature in two weeks.
The words principles-based regulation are enough to send shivers up the spine of politicians of a certain vintage.
The Direct Marketing Association (DMA) has overhauled its code of conduct replacing 170 pages of prescriptive rules with five principles that it hopes will help its members build and maintain the trust of their customers.
So, it’s official the Telephone Preference Service (TPS) works, most of the time.
The latest Information Commissioner’s Report sadly gives direct marketing a “D” for effort due to some dunces in the class.
Complaints about unsolicited marketing calls and texts remain a “major concern”, according to the Information Commissioner’s Office (ICO), which said that reports from people concerned about spam text and nuisance calls increased last year.
See pictures of all the winners at the Marketing Week Engage Awards 2014.