‘The single customer view is unattainable’
Branwell JohnsonMarketing Week Live 2014: Camelot insight chief Nick Bonney does not believe a true single customer view will ever be within reach.
Marketing Week Live 2014: Camelot insight chief Nick Bonney does not believe a true single customer view will ever be within reach.
Teaching brand management at a business school is one of the great pleasures of my life. Stomping around in front of a room full of smart 30-somethings while we break down case studies is, by anyone’s standards, a great way to earn an income.
Viewing DM as cheap not cost effective is a recipe for failure.
Adidas’s World Cup campaign has attracted as much attention for its unusual approach to engendering loyalty among social media followers as it has for its star-studded TV ad featuring Leo Messi, Dani Alves and Luis Suárez and a new track by Kanye West.
The Cannes Lions advertising festival is almost upon us and Marketing Week will be busy reporting about the biggest news, announcements and trends from 15-22 June. We will of course be curating all the big stories to bring you the most relevant information for client marketers.
The Royal Mail is planning to step up its efforts to promote the value of marketing mail to offset the structural decline in the UK letters market.
Last week (7 May) marked one year to go before the general election. It was also the starting gun for 12 months of party political electioneering by phone, email, mail and television to prompt a largely apathetic electorate into giving a damn and swaying a very tight election one way or another.
The UK’s main political parties have been warned over their marketing tactics for the European and local elections.
With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?
It’s early days but, whisper it, the UK appears to be at the start of an actual economic recovery. News real wages are to rise, which means average wages are set to increase by more than inflation, will resonate more than abstract talk of growth forecasts.
Email has replaced direct mail in many ways – as arguably the most cost effective direct marketing channel but also the most likely to shout loudest about its worth.
The Government’s measures to reduce nuisance calls require a real appetite to hunt down offenders. Without it, they will fail.
Direct marketing budgets are under siege. There are plenty of new, shiny tech marketing solutions that appear to be after most, if not all, of DM’s clothes. One such is Sky’s Adsmart offering.
The Government has unveiled its first “nuisance calls action plan” in partnership with regulators, consumer groups and the communications industry in a co-ordinated effort that could see lower thresholds for punishment and greater fines imposed on the worst offenders.
It’s taken a long-time but this week I finally became a victim of spam texters and nuisance callers.