From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
Aldo is trialling in-store technology that aims to merge the customer’s ecommerce and retail experience, as the brand says “the days of customers walking around a shopping centre for six hours” are over.
The UK’s decision to leave the EU has not had any negative impact on consumer spending, according to Next chief executive (and Brexit-backer) Lord Wolfson, who saw his brand’s profits fall for the first half of the year.
Unilever’s Persil brand is launching a three-month partnership with mobile dry cleaning and laundry startup ZipJet, as it looks to play into the next consumer trends within the laundry market while gathering valuable audience data.
Pernod Ricard’s head of marketing Adam Boita says there is a “big opportunity” for the Malibu brand to establish its own voice with its first brand-led ecommerce site, which could be the first of many.