Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
With the demands on marketers forever changing, is coaching the answer to career success?
From talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
The Marketing Academy Foundation hopes its free employability workshops will help diverse young talent negotiate their first steps in the marketing industry.
Exclusive data from IPA Bellwether shows marketers are feeling more positive about recruitment as budgets return to growth.
Many jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.
Brands still hold all the cards when it comes to the job market, but some green shoots might be emerging, say recruiters.
AI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
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From complicated application processes to negative narratives, young people embarking on marketing careers face an uphill battle.
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
Despite the temptation to start a new role by shaking things up, focusing on “customers, culture, company and competitors” might be a smarter way to make a mark.
A former marketer at Unilever, Reckitt and Dyson, Rachel Exton embraced the possibilities of a sideways career step to supercharge her marketing mission.