Social change, budgets, work pressure: 5 interesting stats to start your week
Matthew ValentineWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
GfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
In line with a “brightening economy”, marketing budgets across all main categories have been revised upwards.
A new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
Consumers are paying attention to colour again as part of a wider trend towards personalisation that will eventually encompass all stages of the customer journey.
Younger generations would like to see greater representation in advertising, along with more accessible creative.
New data from IPA TouchPoints shows easing inflation isn’t having an effect on a cost conscious consumer still feeling the cost-of-living squeeze.
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From the choice of hot coral for its visual identity to the decision to limit access at launch, tapping into behavioural science has helped Monzo attain profitability.
Apple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
A new comprehensive study into the science of loyalty reveals key drivers of consumer behaviour, highlighting how marketers can succeed in the “phenomenally hard” task of engendering loyalty.
Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here