Consumer & Market Trends

Economy over ecology

Marketing Week

Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset.

Secondary importance

Marketing Week

Advertising to children is under pressure so it is time look at the effective communication of suitable ad messages. Alternative ad vehicles must be used and in-school marketing offers an opportunity

Marketing Week/Michael Page Marketing: Top Employer Survey: All down to sex appeal?

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here

All or nothing

Marketing Week

After failing to sell his family’s stake, Matalan founder John Hargreaves wants to buy the remaining shares, delist the company and knock it into shape, writes Martin Croft.

All online bases covered

Marketing Week

Only three brand hold enough sway to persuade consumers to seek them out onlinem the rest need to find ways to be visible on search lists and offer the right data to be included in comparision sites.