Think laterally to get the most out of behavioural science
Richard ShottonSubtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.
Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.
We arm you with all the numbers you need to tackle the week ahead.
Inflation forces consumers to edit brands out of their lives. To retain a starring role, your brand must be essential to their day, or inject it with joy.
With fierce competition and pressures of inflation, this year has already seen a number of significant moves in the video streaming sector – from ad-funded models to platform launches. With so much noise, who is best positioned to win?
Mark Ritson is wrong about the lasting impact of Covid. Forget big data and spreadsheets, human insight shows the pandemic will continue to change consumer behaviour for years to come.
New data shows consumers are already cutting spend across food, eating out and clothing, while analysts expect further cuts to emerge across electronics, holidays and subscriptions.
As consumers face price hikes and interest rate rises confidence in the economic situation is dwindling, so marketers are encouraged to adjust their strategies accordingly.
CMO Cristina Diezhandino says the business will lean on its brands’ “phenomenal” connection with consumers to weather the storm of inflation this year.
The growth in ecommerce creates more, not less, need for brand marketing, in order to replace the mental availability lost through less interaction with physical products.
Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened.
We arm you with all the numbers you need to tackle the week ahead.
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.
Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
Evolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.
We arm you with all the numbers you need to tackle the week ahead.