Marketoonist on the future of the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount.
Supermarket own-brand products now account for over 50% of sales, but there remains plenty of room for brands to make their mark on consumers amid the cost-of-living crisis, analysts say.
We arm you with all the numbers you need to tackle the week ahead.
Brands are often accused of being too ‘youth focused’, but some are trying to bring about change, starting with seeing consumers aged over 50 as individuals.
New data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years. However, UK growth will be among the slowest.
Volvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition.
Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.
We arm you with all the numbers you need to tackle the week ahead.
Inflation forces consumers to edit brands out of their lives. To retain a starring role, your brand must be essential to their day, or inject it with joy.
With fierce competition and pressures of inflation, this year has already seen a number of significant moves in the video streaming sector – from ad-funded models to platform launches. With so much noise, who is best positioned to win?
Mark Ritson is wrong about the lasting impact of Covid. Forget big data and spreadsheets, human insight shows the pandemic will continue to change consumer behaviour for years to come.
New data shows consumers are already cutting spend across food, eating out and clothing, while analysts expect further cuts to emerge across electronics, holidays and subscriptions.
As consumers face price hikes and interest rate rises confidence in the economic situation is dwindling, so marketers are encouraged to adjust their strategies accordingly.
CMO Cristina Diezhandino says the business will lean on its brands’ “phenomenal” connection with consumers to weather the storm of inflation this year.