Three reasons why you need brand marketing more than ever
Lindsay RapacchiThe growth in ecommerce creates more, not less, need for brand marketing, in order to replace the mental availability lost through less interaction with physical products.
The growth in ecommerce creates more, not less, need for brand marketing, in order to replace the mental availability lost through less interaction with physical products.
Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened.
We arm you with all the numbers you need to tackle the week ahead.
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.
Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
Evolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Brands must make sure they remain on the “must have” list, says Gfk’s Joe Staton, as confidence could drop even further.
From surging subscriptions to the art of retention, brands share plans to capitalise on their lockdown boom two years into Covid.
Consumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
Inflation means price increases are marketing’s number-one priority for 2022. But how many marketers are capable or even aware of the challenge ahead? Our columnist provides a handy cheat sheet for those who want to get it right.
Will streaming services see the appeal of the ad-funded model? Will brands realise the targeting potential of TV? Here’s what marketers can expect this year.
With online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.
Coca-Cola has committed to increasing consumer marketing spend to pre-pandemic levels, having already “significantly stepped up” investment compared to last year.