Consumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
Consumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
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Research from LinkedIn’s B2B Institute and Warc suggests showing a “promise to the customer” could be revolutionary for B2B brands looking to increase their brand marketing spend.
Tesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Apple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Supermarkets have faced allegations of “profiteering” and failing to pass on price decreases to consumers amid the cost of living crisis, despite major investments into price and discounts from many of the big players.
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Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
We arm you with all the numbers you need to tackle the week ahead.
Navigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
We arm you with all the numbers you need to tackle the week ahead.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
Consumer confidence has grown for the fourth month running, however the overall picture is still bleak.