ITV’s profits tumble amid wider ad recession
Molly InnesITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
ITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
Unilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Data from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
Ocado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Investment in marketing has helped PepsiCo improve “perceived value”, meaning it has been able to raise prices without losing customers.
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The sports giant is eyeing long-term growth with its “membership offensive” alongside a move away from promotions and a move back to wholesale.
Consumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
Consumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Research from LinkedIn’s B2B Institute and Warc suggests showing a “promise to the customer” could be revolutionary for B2B brands looking to increase their brand marketing spend.
Tesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Apple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Supermarkets have faced allegations of “profiteering” and failing to pass on price decreases to consumers amid the cost of living crisis, despite major investments into price and discounts from many of the big players.