Inflation, confidence, streaming ads: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Consumer & Market Trends
‘Brighter picture’: Consumer confidence inches upward
Grace GollaschPeople’s future outlook of their personal finances continues to strengthen with a five-point jump.
Lidl achieves record market share as grocery inflation returns to ‘more normal’ levels
Niamh CarrollThe rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
Cross-functional collaboration, data breaches, B2B brand promises: 5 interesting stats to start the week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Average marketing budgets have fallen by 15%, data suggests
Molly InnesAs CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Marketoonist on understanding the target
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Effectiveness culture, upskilling, misinformation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
Retail sales ahead of inflation despite ‘fragile’ consumer confidence
Niamh CarrollFood sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
Marketoonist on market research
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The red-flag signs it’s time to rethink your marketing technology
Marketing Week PartnerIf engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Retail sales, inflation, investors’ view of brand: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence stalls but there is hope a return to normality is ‘not far away’
Matthew ValentinePeople’s view of their personal finances over the coming year is in positive territory for the first time in two years.