Consumer confidence makes ‘surprising rebound’ from historic lows
Michaela JeffersonGfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Consumer & Market Trends
‘Concentrate on what you can control’: How marketing can work smarter in a recession
Morag Cuddeford-JonesRecent years have delivered uncertainty on an unprecedented scale, and while this shows no signs of changing, marketers should rely on their brand foundations and put trust in investing for the future.
Marketing salaries, SME budgets, social commerce: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Super Bowl ad winners, brand Britain, marketing’s value: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
PepsiCo: Brand investment is driving topline growth
Niamh CarrollPepsiCo expects to see 6% revenue growth in 2023, despite the “volatile” macroeconomic market.
‘Bounce back’ or damp squib: What does the cost of living crisis mean for travel brands?
Niamh CarrollTravel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Cookies, online sales, consumer confidence: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Brands warned of ‘bumpy ride’ ahead as consumer confidence drops further
Lucy TesserasMarketers are being urged to take “centre stage” in helping brands understand consumers’ changing needs as the cost of living crisis continues to bite.
Marketing budgets cling to growth despite recession fears
Niamh CarrollMain media spend returned to growth in the fourth quarter of 2022, with a net balance of 4.4% firms upping spend.
Practical steps to get your brand metaverse-ready
Marketing Week PartnerConsidering a brand activation in the metaverse? Here’s how to plan for success.
Targeting ‘nine-enders’: Why age is much more than a number
Richard ShottonResearch shows consumers make changes when landmark birthdays approach, but few brands target people based on these important ages.
Asos chases improved marketing ROI amid profitability ‘obsession’
Charlotte RogersWith UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
Marketoonist on the impact of AI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Own labels, marketing salaries, food inflation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.