Putting the funky into functional
Jo RobertsThe white goods sector is attempting to sex itself up. Jo Roberts looks at the marketing tactics being used to make fridge freezers and washing machines desirable purchases
Consumer & Market Trends
DM expectations in need of management
Michael BarnettWhile many marketers believe that consumers are more than happy to receive direct marketing via texts and social media, they are out of touch with reality, according to research seen exclusively by Marketing Week.
Ebay to offer brands consumer insights
Lara O'ReillyEbay is planning to share consumer insights with the marketing community about the way users shop and search on its site for the first time as it bids to boost its appeal to would-be advertisers and for ads on the platform and elsewhere to be more “inspirational” to shoppers.
’Tis the season to reward staff
Jonathan BaconChristmas may be more than three months away, but brands are already coming up with cost-effective strategies to reward their staff over the festive season.
Keeping the dream alive
Mindi ChahalConsumers will return to the high street if retail brands make shopping an opportunity to dream and explore, rather than a domestic chore, according to research seen by Marketing Week.
Interactive brands stand out from the crowd
Lucy FisherInnovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
How brands can cook up mobile purchases
Mindi ChahalWith m-commerce tipped to finally come of age in the run up to Christmas, smart retailers need a smartphone and tablet presence. Mindi Chahal explores the mobile options open to marketers.
Making buying simple
Mindi ChahalConsumers are more likely to buy from brands that make purchasing their products simple, new research seen by Marketing Week reveals.
Lower-income consumers snap up big brands
Mindi ChahalPeople who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.
Q&A: Ralph Straus, Fifa
Jonathan BaconRalph Straus, head of strategy and brand management at Fifa, tells Jonathan Bacon how the football body is leveraging its historical brand assets and breaking into new markets ahead of the 2014 World Cup.
Is the value of your category or sector on the rise?
Michael BarnettBrandZ’s annual list of the world’s most valuable brands shows fortune is smiling on those in the luxury and fast food sectors, but is less kind to those in the insurance categories.
Top retailers at channel crossroads
Lucy FisherEven the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Consumers get measure of their lifestyles
Michael BarnettTracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week.
Brands share in joy of giving on social media
Mindi ChahalGift giving via social media is growing in popularity, offering brands an opportunity to extend their reach by offering vouchers on group buying-style websites.
Digital natives don’t buy into f-commerce
Lucy HandleyStudents may now spend more time on Facebook than down the pub, but research seen by Marketing Week suggests that brands wanting to connect with 16- to 24-year-olds should reassess their f-commerce strategies. By Lucy Handley