Bellwether banishes Monday blues
Russell ParsonsLast Monday (18 January) was, according to some news outlets, the “most depressing day of the year”.
Consumer & Market Trends
Are we entering a new age of optimism?
Marketing WeekIt says something about the perilous state of the economy when marketers rejoice in data that shows marketing budgets are being slashed.
Streetcar answers our desire to cut emissions
Marketing WeekStreetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level […]
Season to bag a bargain
Marketing WeekWe all love a bargain but in the run-up to Christmas it appears that consumers are abandoning online shopping in favour of taking advantage of the many cut-price offers on the high street
Talking your language
Marketing WeekBritish consumers may care little about where in the world their preferred brands originate from, but it remains crucial that all marketing communications adapt to local conditions and cultures
Has PG Tips’ advertising put its brand characters before its sales?
Marketing WeekArchana Venkatraman asks if the return of Al and Monkey for PG Tips’ Christmas campaign has failed to boost sales because the advertising is more popular than the Unilever-owned tea brand itself?
Tactical changes for recession
Marketing WeekWhile most marketers anticipate budget cuts and changes to how spend will be allocated, the majority regard a recession a time for brands to shine, and marketers to prove the worth of their strategies
More than a sporting chance
Marketing WeekAdidas is launching its biggest global brand campaign to mark its 60th anniversary. But will the lavish marketing event help it break Nike’s dominance in the US? asks Archana Venkatraman
Marketers’ confidence crumbles
Marketing WeekThe bleak economic climate is being reflected in marketers’ outlook: high numbers fear their own and their company’s prospects will worsen next year, and spend for some sectors will be squeezed
Leaving the flea market behind
Marketing WeekEBay, once worth more than Google, has fallen behind in the online auction market. It is trying to get consumers to rethink their opinions of the site with its ‘Brand New’ ad push. By Joe Fernandez
Interactive Viewpoints November 2008
Marketing WeekIn this supplement, ten contributors offer their expert views on how companies should make the most out of the internet and mobiles as brand-building tools, and how this would offer a healthy return on investment. Digital branding: Alastair Duncan, MRM WorldwideGoogle in 2009: Chris Simpson, The Search WorksMobile marketing: Kieron Matthews, IABAffiliate marketing: Liane […]
Apple applies its crisp, fresh design to the web
Marketing WeekApple UK is an example of a company doing things right on its website, apple.com. It shows off its products well, and once you’re sold on an item, you can buy it then and there through Apple’s online store. The interface is crisp and clean – fitting with the design of the Apple products themselves. […]
Picture remains bright for tv
Marketing WeekA study into viewing habits of homes with an array of digital media at their disposal shows the family TV set is the favoured way to watch, with content quality the main factor behind people’s choices
Refreshing parts out of reach
Marketing WeekHeineken has set it sights on revitalising its flagship lager in the UK. New ad agency BBH has to return the beer to a time when it had a strong, consistent brand image. By Archana Venkatraman
Talkin’ ’bout i-generation
Marketing WeekA week after O2 took over the naming rights of 11 of the UK’s best live music venues – including the Brixton Academy – research suggests the mobile brand’s sponsorship strategy will hit the right note