Consumer & Market Trends

Interactive Six 2008

Marketing Week

The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting

When silver turns to gold

Marketing Week

Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers

Best Brand Performers 2008

Marketing Week

This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent admissions by a number of broadcasters are anything to go by.