Marketing budgets, customer queries and male representation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Pernod Ricard is confident Christmas will be a strong period for its alcohol brands despite the cost of living crisis, with factors like the World Cup and the absence of Omicron this year expected to bolster sales.
For marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.
Britvic wants to tackle today’s economic challenges head-on, says commercial growth director Bruce Dallas, using innovation to explore new categories and markets.
We arm you with all the numbers you need to tackle the week ahead.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
The strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
We arm you with all the numbers you need to tackle the week ahead.
TikTok has become a key driver, not just of reach and awareness, but also conversions and sales, which is seeing it take a core role within brands’ ecommerce strategies.
We arm you with all the numbers you need to tackle the week ahead.
The cost of living crisis is weighing heavy on consumers’ minds, with confidence “languishing” at a historic low of -41.
Brands’ financial prospects for the year ahead have deteriorated sharply, falling to levels not seen since the height of the pandemic in 2020 and contributing to a cut in annual ad spend forecasts.