Consumer & Market Trends

There are conflicting messages from the public about their experience of brand sponsorship of music events, but marketers would do well to keep their communications in tune with the festivals’ values

The focus of Online Marketing 2007 will be on social media, digital and online public relations. Keynote speakers will include executives from Google, General Motors UK and Ireland and Lego.

British white goods brand Hotpoint is at the centre of Italian-based owner Indesit’s harmonised European brand strategy. Rupi Gohlar assesses its chances of success on the Continent

The WebTrends Marketing in the Dark survey reveals a confidence within the marketing sector, including those in online. But is this confidence justified and will it grow in the coming years?

Heineken is aiming to reverse its fortunes in the UK by introducing pub-goers to Continental drinking habits around its draught premium 5% ABV Export brand. Matthew Gorman reports

Of the numerous factors working to change the marketing sector, online activity is considered one of the most important, according to results from the latest CIM Marketing Trends Survey

Ecover was one of the first green brands in the UK, and sales have gradually grown as consumers switched on to the issues. But mass market brands hope to steal its limelight, says Nathalie Kilby

The mountain of waste electronic equipment is at a record level but brand owners fail to keep consumers informed of their initiatives to reduce the environmental impact of their latest products

Climate change will be the driving force behind a raft of products and services as industries find environmentally friendly consumers demand action and innovation

Most people purport to care about a company’s green credentials and trust information they might be given about it. But a study suggests that consumer behaviour falls short of their brand expectations

It is possible to measure the amount of CO2 produced by anything – from a single piece of direct marketing through to an entire company or manufacturing process.

Bratz has enjoyed great success since its US launch in 2001, but changes are afoot on this side of the Atlantic. Rupi Gohlar asks whether the doll brand can maintain its strong sales

Wealthy over-55-year-olds are spending more on luxury goods than ever before, yet they are as diverse in their responses to advertising as any other generation. Marketers must not alienate them

Iconic footwear retailer Clarks has suffered a sharp drop in profits, but analysts argue that the market-leading brand remains strong and there is value in the name. Matthew Gorman reports

Bread consumption remains stable in terms of penetration, but brands that are perceived to offer a health benefit are taking an increasing slice of the market as the drive to improve our diet continues