Time to plug the water crisis
Marketing WeekRising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption
Rising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption
The development of loyalty key fobs constaining all of the data previously held on cumbersome cards is set to increase uptake and use, says Andrew Hayward
sales may be up more than a third, but when it comes to brand value Puma is playing catch-up with Nike and Adidas. Has it pursued fashion too long to be a real sports contender? asks Nathalie Kilby.
Comparing ad spend growth and consumption patterns in the alcoholic drinks sector provides a valuable lesson for all marketers – strong brands and careful targeting are essential for success.
If marketers can forget political correctness and see the world through women’s eyes, they will win over the most valuable market on earth, says Philippa Roberts.
Yakult’s launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.
This week sees the release of a ranked index of the most valuable global brand properties, using ‘credit agency’ criteria which show that a well-known soft drinks giant definitely is ‘the real thing’
Children are much more comfortable with evolving technology than older generations. How they use it can teach us several lessons, says Marie Oldham.
Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television. Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play […]
Once behind the wheel, drivers are impressed with Hyundai cars, the problem is getting them in the door – hence a major campaign in presenting the marque’s quality credentials. By Robert Lester.
After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.
The abuse of Shilpa Shetty may have caused an outcry, but it reflects tensions in our wider socierty. It’s time we all did some navel-gazing, marketers included, says Tony Lit.
Despite a major celebrity-led ad drive last year, Gap, with its ‘basics’ selling point, is failling to grap shoppers. But plans for a UK-designed range could up the stakes for the retailer.
Media companies’ prospects for 2007 largely depend on the extent to which the drop in ad revenues is cyclical rather than structural. By David Forster.
Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.