Consumer & Market Trends

Raising the game

Marketing Week

Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester

Stomach for the fight

Marketing Week

Yakult’s launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.

Interactive 2007

Marketing Week

Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television. Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play […]

Feeding your conscience

Marketing Week

After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.