Consumer & Market Trends

There is more to Royal & SunAlliance than its consumer-facing More Than brand. But questions remain about the RSA brand’s focus and whether it needs a makeover. Catherine Turner reports

Large-scale investment is working wonders for John Lewis. Other retail brands should take note – as should private equity companies, says Richard Hyman

Despite recent price cuts, utility and energy providers still face a steep uphill struggle to repair the damage to their reputations resulting from widespread customer dissatisfaction and bill increases

There is such variety in marketing careers that almost any skill or training is useful in the right circumstances. Whether you have a degree in the arts, sciences or in life, there is a marketing niche where your expertise can be put to good use. In this supplement we highlight managers from industries ranging from […]

Absolut has held its own in the premium spirits sector for over 20 years and manufacturers are now preparing to battle to win the brand by taking over its parent firm. Noelle Waugh reports

The latest MCCA salary survey does not make easy reading for some people in the marketing profession, but looks very appealing to others, and as such, reflects the nature of the industry

After being bought by a US billionaire, the Premiership team whose glory days seemed far behind it, has the financial clout – and new management team – to help it return to form, says John Reynolds

As the percentage of the population over the age of 65 increases, the so-called swing generation is spending more on lifestyle and health and, as such, is an untapped market for many companies

Radio has been lambasted for failing to keep up with other media, but will soon break through as a truly competitive digital platform, says Erica Taylor

If the global ad networks are to weather the pressure from the independents, they must quickly learn to start playing to their strengths, argues David Wethey

The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines

Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester

Rising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption

The development of loyalty key fobs constaining all of the data previously held on cumbersome cards is set to increase uptake and use, says Andrew Hayward