Google AdWords at 15: Moving beyond the last click


The success of Google AdWords when it was launched 15 years ago was its simple premise of connecting consumers with content from advertisers that was exactly what they were looking for but Google is keen to move beyond this last click model to show brands how different devices play a role in a customers’ decision to purchase.

Counting the cost of counterfeit goods

The black market is booming with Brits spending £90m a year on fake goods, according to the Trading Standards Institute, so with counterfeiters becoming increasingly sophisticated what can brands do to combat the problem and protect their reputation?

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