Marketing Week Top 100: The top charity and public sector marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the charity and public sectors, part of our Top 100 Most Effective Marketers project.
The reasons why consumers give to charity
Marketing Week PartnerNew research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
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Prostate Cancer UK celebrates men with ‘stripped back’ campaign that aims to raise awareness
Erin LyonsThe charity is using raw home-footage and images of real men to help people understand the disease, which kills one man every 45 minutes in the UK.
GambleAware targets 2.4 million impulsive gamblers with campaign focused on regret
Charlotte RogersThe charity hopes its preventative campaign will intercept impulsive bettors on the cusp of developing gambling issues with a relatable message that moves the conversation away from addiction.
Sue Ryder unveils first brand campaign to get people talking about death
Lucy TesserasAfter unifying all arms of the charity and rebranding last year, Sue Ryder is testing the water with its first brand-focused campaign to raise awareness of the services it provides.
Macmillan revamps brand strategy as it looks to bring ‘more unity’ to its marketing
Ellen HammettThe strategy includes a new advertising campaign and revamped brand identity, with Macmillan also reviewing its approach to measurement so it can better align its brand health with overall business objectives and improve marketing effectiveness.
Kellogg’s: FMCG brands make mistakes when they just check the digital box
Molly FlemingKellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
Digital roles, job prospects, consumer trust: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Airbnb inks first major global sponsorship with Olympics deal
Molly FlemingAirbnb is promising to make the Olympics the “most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
McDonald’s celebrates the power of imagination in Christmas ad
Molly FlemingMcDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’.
The BBC, WeWork, EasyJet: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Lots of agencies sound the same, how can potential clients tell the difference?
Ben DavisHow do agencies differentiate in an increasingly crowded landscape? They need to remember agency selection is still a people-to-people business.
Is NPS a true measure of customer sentiment?
Charlotte RogersTo some it’s practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers’ obsession with numbers?
Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van
Sarah VizardTesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.