Starling Bank stopped advertising on Facebook and Instagram in December to “protect” its customers, and said last week it would not reverse the decision until Meta cracks down on financial fraudsters using its platforms.
One of the 10 Technologists named in the 2021 CX50 list, BHF’s chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.
Linking with brands, such as Country Life and Tesco Clubcard, allows both English Heritage and its partners to increase awareness, reach new customers and generate incremental revenue.
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
The latest C&E Corporate-NGO Partnerships Barometer suggests relationships between brands and not-for-profits are entering an exciting phase, although charities may have some catching up to do.
Nearly 80 brands, agencies and media owners have put forward a team for the popular competitive event to raise money for Stand Up To Cancer.
The British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
A new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Peter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing.
As the business builds to a potential IPO, Starling Bank’s top marketer believes it is “more important than ever” that consumers understand the brand’s mission and values.
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
The FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.