The reasons why consumers give to charity
Marketing Week PartnerNew research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
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Prostate Cancer UK celebrates men with ‘stripped back’ campaign that aims to raise awareness
Erin LyonsThe charity is using raw home-footage and images of real men to help people understand the disease, which kills one man every 45 minutes in the UK.
GambleAware targets 2.4 million impulsive gamblers with campaign focused on regret
Charlotte RogersThe charity hopes its preventative campaign will intercept impulsive bettors on the cusp of developing gambling issues with a relatable message that moves the conversation away from addiction.
Sue Ryder unveils first brand campaign to get people talking about death
Lucy TesserasAfter unifying all arms of the charity and rebranding last year, Sue Ryder is testing the water with its first brand-focused campaign to raise awareness of the services it provides.
Macmillan revamps brand strategy as it looks to bring ‘more unity’ to its marketing
Ellen HammettThe strategy includes a new advertising campaign and revamped brand identity, with Macmillan also reviewing its approach to measurement so it can better align its brand health with overall business objectives and improve marketing effectiveness.
Solidarity not charity: Why not-for-profits are shifting their marketing focus
Molly FlemingA quiet marketing revolution has been happening in the charity sector as organisations look to not just help those in need but empower them.
Watch: Ritson on how Snickers perfectly balanced differentiation and distinctiveness
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how the Mars-owned brand turned around falling sales by introducing clearer positioning and making better use of its brand codes.
Monzo sees ‘insane’ growth after running first TV ad campaign
Sarah VizardThe digital bank’s marketing boss says its first TV ads “show the power of traditional advertising”, although its community and organic word-of-mouth remain key.
Retail footfall, FMCG profitability, empathy in marketing: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Navigating the martech maze: How to meet expectations
Morag Cuddeford-JonesThe final instalment in our series looks at having the right implementation in place to ensure marketers get the best out of martech in terms of value and creativity.
National Lottery, Warner Music, Sports Direct: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Being a ‘me-too’ brand is more desirable than it sounds
Helen EdwardsIt’s all very well being differentiated, disruptive and revolutionary, but if your main competitor makes a meaningful improvement, your brand will drop behind if you don’t follow suit.
How social can be used as a test bed for innovation
Charlotte RogersRather than fighting against it, brands can use social and the power of crowds as a testing ground for new ideas.
Eve shakes up agency set-up as it launches first campaign under new brand positioning
Sarah VizardCMO Cheryl Calverley eschewed the usual agency model for a more flexible set-up in its first major campaign to bring the Eve brand to life.