Cancer Research UK: We’ve never needed people’s help like we do now
Sarah VizardThe charity is expecting a £150m funding shortfall this year, but is trying to see not just the risk but the opportunity that the coronavirus crisis offers.
‘Don’t forget us’: How the British Heart Foundation is staying relevant amid Covid-19
Sarah VizardThe charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
Can Covid-19 help remove the stigma of mental health at work?
Matt BarkerLife under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
NSPCC hopes to maximise impact by bringing fundraising, brand and communications together
Molly FlemingThe charity hopes that by pooling its teams budgets and expertise, it can drive both donations and longer term engagement.
How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
How Greenpeace’s campaign helped make palm oil as toxic as plastic
Molly FlemingWhen Greenpeace launched its Rang-tan ad with Iceland it caused a social media storm and led to an unprecedented response for the pressure group, which had never seen a campaign deliver on such “scale and speed”.
Boots and John Lewis marketing jobs at risk amid store closures and restructures
Sarah VizardJohn Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
The Festival of Marketing goes digital
Marketing Week ReportersThis year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
The FA’s marketing boss on the ‘rollercoaster ride’ of football’s new reality
Charlotte RogersFrom the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
Government move to kickstart apprenticeships welcomed by marketing industry
Sarah VizardThe marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
How B2B brands can turn their website into their biggest revenue generator
Marketing Week PartnerYour website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
Bacardi’s four-stage plan to get through lockdown and beyond
Molly FlemingThe drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Inside Virgin Money’s plan to build a consumer, not just a bank, brand
Sarah VizardVirgin Money is hoping a focus on music sponsorship and ‘taking the fear out of finance’ can help it take on the old guard of high street banking.