Greenpeace follows up ‘Rang-tan’ with campaign taking aim at the meat industry
Molly FlemingGreenpeace wants to take on the meat industry in the same way it took on fossil fuel companies to create the link between its actions and climate change.
Meet the ‘transformative’ brand-NGO partners pushing for systemic change
Matthew ValentineCorporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.
Cancer Research UK: Don’t create a culture that cripples creativity
Matt BarkerCreating a culture of effectiveness doesn’t necessarily mean being a slave to KPIs and other metrics, argues Cancer Research UK marketing boss Philip Almond.
Covid-19 forces brands to ‘step up’ with strategic approach to societal issues
Molly FlemingBrands are taking a more strategic and holistic approach to social and environmental issues, putting pressure on NGOs not to focus on one issue to the exclusion of everything else.
NSPCC: We’ve found what can be done when everyone throws out the rulebook
Sarah VizardFrom speeding up campaign creation to trying fresh tactics to engage supporters, the charity has found new ways of working due to Covid-19 it hopes it can keep going forward.
Marketing Week Top 100 2020: The top charity and not-for-profit marketers
Marketing Week ReportersMarketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
The rise of buy now, pay later and sorting out the ‘messy middle’: Your Marketing Week
Sarah VizardRussell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
How Tesco used social media to drive emotional resonance
Matthew ValentineTesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
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Put social impact in your annual plan
Tanya JosephAs businesses plan for next year, they should think about how they can make the world a better place as well as make money.
Why data integration is the key to unlocking business value
Nick Burns LaycockIt’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
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Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Christmas ad spend to fall by 10% as brands rein in spending
Molly FlemingWhile the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.