Charities set sights on legacies

Remember A Charity is launching an integrated campaign to encourage the public to look favourably on legacy donations and regard such gifts in their wills as normal.

The campaign has been created by Touch DDB and begins on Channel 4 on March 31 with two humorous 40-second executions themed around the reading of a will. The campaign also runs across press, online, ambient and radio.

In one ad, the deceased’s final wish is to have their coffin decked out as a Harley-Davidson and as the organ plays “Bat out of Hell” a voiceover cuts in to say “Make your last wishes something to remember. After you’ve taken care of your family, please remember a charity in your will and help the work live on”.

The press ads dramatise the story of the last wishes of Humphrey Bogart, Tchaikovsky and Gene Roddenberry.


NatMag appoints new CEO

Marketing Week

National Magazine Company, publisher of Cosmopolitan, Company and Mens Health, has appointed Arnaud de Puyfontaine as chief executive officer.

Next sees profits fall by 13.9% despite online growth

Marketing Week

Next, the high street fashion retailer, saw profits fall by 13.9% for the year to January 2009 due to the adverse economic climate, despite strong growth by its online arm. Profits were down from £498.1m to £428.8m year-on-year, with revenues falling by 1.7% from £3.33bn to £3.27bn. However, Next Directory, its catalogue and internet business, […]


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