Charities suffering donor apathy
As research reveals even regular donors feel little emotional connection, charities need to find an integrated approach to communications that inspires supporters to become advocates.
Profile: Lynda Thomas and Hilary Cross, Macmillan
Lucy TesserasWhy the cancer charity must spend on marketing to make a difference.
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Charities have ‘only themselves to blame’ as public backs tighter fundraising regulation
Sarah VizardMore than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.
How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Ritson’s top tips for small brands looking to make big plays
Marketing Week ReportersMark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
Why localism is more than just a lockdown fad
Steve HemsleyFrom John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
Marketing Academy reveals CMOs chosen to become its 2022 Fellows
Manny PhamMore than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
The modern marketing disconnect: The key data challenges facing marketers
Marketing Week PartnerData analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.