Charities suffering donor apathy
As research reveals even regular donors feel little emotional connection, charities need to find an integrated approach to communications that inspires supporters to become advocates.
Profile: Lynda Thomas and Hilary Cross, Macmillan
Lucy TesserasWhy the cancer charity must spend on marketing to make a difference.
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Charities have ‘only themselves to blame’ as public backs tighter fundraising regulation
Sarah VizardMore than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.
How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Sky Sports ramps up spend for its ‘biggest ever’ Women’s Super League campaign
Molly InnesSky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
William Hill owner: Marketing efficiency strategy is driving ‘short-term’ revenue decline
Niamh Carroll888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales
Jon LombardoMarketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is often shockingly small.
‘It should be exciting’: Marketers on embracing the challenges of budgeting season
Molly InnesBudgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to reflect and press forward, according to former marketing leaders.