Charities that went interactive long ago

Everyone at WWAV Rapp Collins Media read with interest the article “RSPB signs up as first UK charity to sponsor TV show” (MW July 6).

We worked with our client The Blue Cross, an animal charity, on a successful three-month sponsorship of six programmes across Animal Planet’s “Pet Nation” strand in the second quarter of 2005. The sponsorship was fully interactive throughout each programme in the strand, which was another first.

Simon White

TV group head

WWAV Rapp Collins Media

London W6

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