Corporate-NGO partnerships are evolving. No longer are they simply a reputation building or fund raising exercise. It’s now about sparking innovation and spurring on societal and environmental missions through the sharing of contacts and knowledge.
This year marks the first time a non-retail tie-up has topped C&E Advisory’s most admired corporate-NGO partnerships barometer.
How does social purpose differ from CSR? Social purpose has to be relevant to the company’s core business. All companies have to think about how to engage radically with society. This means engaging with stakeholders on their agenda and adapting your business strategy accordingly. The strategy should not just think about the supply chain or sourcing; it also […]
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.