Charity unveils campaign against gambling dangers

Gambling charity GamCare is to launch the first public health ad campaign to warn of the dangers of problem gambling in the run-up to industry deregulation in 2006.

The decision comes as the charity is pushing to be formally recognised as the auditor for standards in the gaming community under the proposed Gambling Bill, which is expected to be included in the Queen’s speech in November.

Peter Cox, managing director of GamCare, says it is talking to the Government about its future role. Cox wants GamCare to work with the proposed gaming regulator, the Gambling Commission, to help set up and audit an industry code of practice that will help prevent “problem” gambling.

Cox says there is likely to be an “explosion” of gambling addiction as casinos and bookmakers are freed of restrictions on floor space and machine numbers. Casinos will also be allowed to encourage gambling through unrestricted advertising for the first time. A recent study by the Henley Centre has warned that the numbers of problem gamblers are set to almost double post-deregulation.

GamCare will launch an ad campaign that Cox says will explain the dangers of gambling and help people make informed choices. It has already begun to work on the campaign with agency Joined-Up Communications.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now