Charity uses affiliate route for pre-paid card initiative
Conservation charity The Aspinall Foundation is launching a three-month trial to promote its pre-paid cards across an affiliate marketing platform.
Media Contacts, the digital arm of the Media Planning Group, will run the campaign across its “Contacts” network with finance and pre-paid card site partners such as Money.co.uk and Compareandsave.
The affiliate campaign aims to drive sales of Aspinall’s pre-paid cards to fund its conservation efforts to protect, breed and rescue over 90 species across the globe in rehabilitation parks and projects.
James Cooper, head of affiliates at Media Contacts, says: “Via the Contacts network we will be able to leverage our relationship with key finance sites and increase the coverage and awareness of the Aspinall card driving sales both efficiently and cost effectively.”