Charles Allen steps down
ITV chief executive Charles Allen has stepped down, ending weeks of speculation. His duties will be handled by finance director John Cresswell from August 1 while a permanent replacement is found.
ITV chief executive Charles Allen has stepped down, ending weeks of speculation. His duties will be handled by finance director John Cresswell from August 1 while a permanent replacement is found.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.