Charles Worthington haircare hunts agency

Charles Worthington, the luxury haircare brand, is looking for an agency to handle its multi-million pound UK creative business.

The PZ Cussons-owned brand, co-created by celebrity hairdresser Charles Worthington, has been in talks with a number of undisclosed agencies about handling the account, and is said to be ready to pitch the business imminently. There is no incumbent on the account.

The haircare brand was bought by Cussons, which also owns the Original Source and Imperial Leather brands, in 2004. Manchester-based BDH/TBWA works with Cussons across its portfolio. It is not known if the agency has been invited to pitch for the Charles Worthington business.

Last autumn Cussons hired Pearlfisher to create the brand identity and logo for the relaunch of its premium Dream Hair range, available in branches of Boots. Other Cussons haircare ranges include Q&A and Results.

Farm Communications was the last agency of note to work on the Charles Worthington range. It created the brand’s first advertising work in 2002, which was based on the premise that women are jealous of each other’s hair. Work ran across outdoor sites and in style magazines.

Cussons’ media planning and buying is handled by Mediaedge:CIA Manchester. It is unaffected by the review.


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