Boorman will support the brand’s press and marketing drives. His responsibilities will include attending motorcycle shows and providing a fortnightly blog for the company’s website.
Carole Nash customers will also benefit from discounts on books, DVDs and tickets for shows featuring Boorman.
The insurer says they have selected Boorman because he “appeals to Carole Nash’s core customer base and for his role as a standard-bearer for motorcycling.”
His most recent television show saw him touring the US with actor Ewan McGregor on the BBC’s Long Way Down.
Carole Nash head of marketing, Rebecca Donohue, says: “As a vocal and high profile supporter of biking and bikers Charley is the ideal ambassador for Carole Nash. He’s a likeable and appealing character, not just to our core demographic but the wider public to whom we, as an industry, need to communicate the benefits and joys of motorcycling. He will be a great asset”
Boorman adds: “I’m delighted to represent Carole Nash which is the true bikers’ biking specialist, the favoured choice of riders. They understand what it means to be a biker and that’s reflected in the design and quality of their policies and the experience and expertise which underpins their service. I’m tremendously looking forward to spreading the Carole Nash word.”