Diageo commits to ‘strong’ marketing investment as efficiency improves
Charlotte RogersThe alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
Charlotte Rogers
Salary Survey 2023: Hybrid working dominates as brands rethink office life
Charlotte RogersWith 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil
Charlotte RogersAs uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
Marketing team restructures reveal push for specialist roles
Charlotte RogersThe 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.
Direct Line’s Ann Constantine on the ‘next leap’ for effectiveness
Charlotte RogersReflecting on her more than two decades at the insurance giant, head of marketing effectiveness Ann Constantine considers what next for measurement and the lessons marketers can learn from the 1990s.
Asos chases improved marketing ROI amid profitability ‘obsession’
Charlotte RogersWith UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
Unilever praises purpose amid fresh criticism from major investor
Charlotte RogersHaving branded the company’s focus on purpose “ludicrous” in 2022, fund manager Terry Smith has again accused Unilever of “virtue signalling”.
Over a third of marketers not receiving cost of living support
Charlotte RogersHalf of marketers also believe their business is not doing enough to support them as the inflation crisis bites.
Channel 4 celebrates government U-turn on privatisation
Charlotte RogersThe broadcaster believes remaining in public ownership will allow Channel 4 to become “a power in the digital world.”
Next remains cautious despite ‘better than anticipated’ Christmas
Molly InnesDespite sales rising 4.8% over the festive period, Next fears cost of living pressures could dampen consumer demand in 2023.
Gousto CMO Tom Wallis to depart
Charlotte RogersMarketing will sit under the remit of new chief customer officer Sally Matthews, who is promoted from chief product officer.
‘Tip of the iceberg’: How Wickes used AI to drive £7m in incremental revenue
Charlotte RogersMarketing boss Gary Kibble believes his team are only “in the foothills” when it comes to exploring the commercial potential of the retailer’s AI-powered segmentation model.
Pricing: Marketers on the business case for behavioural science
Charlotte RogersRather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
The 2023 Agenda: Brands wake up to marketing’s socio-economic crisis
Charlotte RogersMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
The 2023 Agenda: The spotlight shines brighter on effectiveness
Charlotte RogersMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Helen Edwards on why today’s marginal behaviours are ‘tomorrow’s pot of gold’
Charlotte RogersBy examining the tension between intense early adopters and mass market resistance, marketers can identify which disruptive behaviours will go mainstream.