Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
The pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
An increasing number of former finance, sales and operations directors are being appointed to senior marketing roles. What do these leaders bring to the table and why the switch?
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
With an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent.
Work is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.
Exclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
The alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
With 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
As uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.
The 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.
Reflecting on her more than two decades at the insurance giant, head of marketing effectiveness Ann Constantine considers what next for measurement and the lessons marketers can learn from the 1990s.
With UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.