Spotify: We pulled back ‘too significantly’ on marketing
Charlotte RogersAdmitting to pulling back too far on marketing in 2023, the streaming giant will direct new funds into acquisition and “reactivating high value users”.
Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in marketing strategy, career development and the latest industry trends, she is focused on topics around socio-economic diversity, team structures, the working world and women’s sport. She joined Marketing Week in April 2016 as a features writer from fashion business title Drapers. Charlotte was highly commended for her journalistic work in the 2018 Women in Marketing awards.
Admitting to pulling back too far on marketing in 2023, the streaming giant will direct new funds into acquisition and “reactivating high value users”.
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