Marketers challenged to remake their favourite ads for charity
Charlotte RogersMark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation.
Charlotte Rogers
This Much I Learned about mental health
Charlotte RogersIn the fourth episode of Marketing Week’s new podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.
Camelot CMO Keith Moor on the power of advertising through a crisis
Charlotte RogersThe National Lottery operator used TV to show the power of its “play and purpose” message amid the coronavirus crisis, although CMO Keith Moor believes consumers have already moved on from the “stark advertising” of lockdown.
Lessons from 2008: Marketers on surviving recession and carving out career success
Charlotte RogersReflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.
Google on diversity: We have been well-intentioned, but we can do more
Charlotte RogersGoogle CMO Lorraine Twohill admits that one of her biggest mistakes has been focusing on inclusive hiring but not the retention of diverse talent.
How GSK reorganised its brand portfolio in response to Covid-19
Charlotte RogersAs the coronavirus pandemic caused society to shut down, GlaxoSmithKline global CMO Tamara Rogers empowered her team to work at speed by prioritising “ruthlessly” to keep pace with consumer demand.
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Marketing leaders on staying energised after the lockdown adrenaline rush
Charlotte RogersThe early days of lockdown gave brands a shot of adrenaline as they quickly adapted to the new reality. But, how are marketing leaders keeping the energy high three months on?
Endeavor’s Bozoma Saint John: Covid-19 is one of the greatest marketing tests of all time
Charlotte RogersCMO at US entertainment company Endeavor, Bozoma Saint John is invigorated by the cultural change afoot, as the Black Lives Matter movement sparks change in business and Covid-19 challenges marketing KPIs for the better.
Rentokil’s Gary Booker: B2B is a great place to break the ‘shackles of pure marketing’
Charlotte RogersFuelled by a passion for understanding human behaviour Gary Booker embarked on a marketing career which, despite working at big consumer brands, has seen him drawn towards the scope for innovation and creativity in B2B.
This Much I Learned with Alex Dimiziani
Charlotte RogersIn the second episode of Marketing Week’s new podcast series, former Airbnb global marketing director Alex Dimiziani explains why now is the perfect time to close the ‘risk confidence’ career gap.
Vision setting: Why marketing leaders are looking beyond lockdown
Charlotte RogersMarketing leaders are setting the tone for recovery post-lockdown by devising long-term strategies that are confident, transparent and empathetic.
One innovation expert on why fresh thinking can thrive amid recession
Charlotte RogersHead of global innovation at Tata Consumer Products, Liliana Caimacan, insists now is the perfect time for brands to embark on innovation, as long as they are prepared to embrace the power of failure.
How Cadbury went on the hunt to grow Creme Egg sales
Charlotte RogersBuilding on the success of the Creme Egg Hunting Season, Cadbury decided to up the ante in 2019 by joining forces with the likes of Unilever and LVMH in a bid to drive sales.
Why brands must not forget young talent during Covid-19
Charlotte RogersThe coronavirus pandemic and fears of recession have pushed the recruitment of graduates and apprentices far down the marketing agenda. But, if brands want to adopt a high-performance mentality they should think twice.
Why brands are missing the marketing talent of military veterans
Charlotte RogersBrands appear to have a blindspot when it comes to recruiting marketers from the military community and as a result could be missing out on an untapped pool of talent.
How brands are tackling their reopening marketing strategy
Charlotte RogersIn a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.