Essity’s global marketing boss has spent her career working across five different countries, which while difficult from a personal perspective has helped her better understand global business.
Exploring the international market can be an exhilarating ride, throwing yourself into new cultures and widening your scope of reference, but going into it with your eyes open is crucial.
The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car next year.
Unless marketers can embrace marketing as a ‘young science’ that needs to be nourished they will lose their influence at the top table, argues Professor Jenni Romaniuk.
The tech industry leads the way in customer satisfaction, while the logistics, energy and water sectors lag far behind, according to new research from the company behind NPS shared exclusively with Marketing Week.
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community.
Nestlé is borrowing ideas from its Japanese business with the roll-out of its bespoke, hand-crafted KitKat, but with a £14 price tag surely the premiumisation trend has gone too far?
While brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future.
To win over internal sceptics, marketers must forge stronger bonds with the C-suite by talking about marketing as a lever for growth and better defining their scope and impact.
William Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as “people not just gamblers”.
Being an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations.
With confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust?
With digital news hit by a crisis of profitablity, a new crop of media brands are developing bespoke revenue models that rely on their subscribers, members and supporters’ desire for quality, in-depth journalism.
Female-first dating and networking site Bumble is celebrating the talent on its networking platform, Bumble Bizz, with a major ad campaign and content push.
Before swapping the corporate world for a startup, marketers need to get under the skin of what the role really entails, as well as understand what drives them both professionally and personally.
Celebrating 25 years as a challenger brand, Green Flag wants to define its purpose and focus on its heritage as it looks to take on breakdown’s big beasts.