‘Worried, distracted, stressed’: Coronavirus crisis takes a personal toll on marketers
Charlotte RogersFrom fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.
Charlotte Rogers
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Birds Eye: We have a responsibility to keep advertising
Charlotte RogersAs a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
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Almost nine in 10 marketers now delaying campaigns in response to Covid-19
Charlotte RogersMarketers are putting spending on ice as 69% see demand for their brands’ products and services plummet amid the worsening coronavirus pandemic.
Innocent prioritises ‘thoughtful innovation’ as it launches juice shots
Charlotte RogersAfter an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
How marketers are fostering creativity in the age of the lockdown
Charlotte RogersIn a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
‘Keeping you safe’: Tesco campaign urges shoppers to social distance
Charlotte RogersShot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
Travel marketers the worst hit as sector buckles amid Covid-19 pandemic
Charlotte RogersAs the coronavirus outbreak worsens, marketers in the travel and hospitality sector take the biggest hit when it comes to delaying campaigns and plummeting demand for services.
Remote working: B2B brands feeling more resilient than B2C
Charlotte RogersB2B marketers are less likely than their B2C counterparts to believe their business will be compromised by the mass switch to remote working amid the coronavirus crisis.
Panic buying, ad spend, online sales: 5 interesting stats to start your week
Charlotte RogersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Majority of marketers delaying campaigns as coronavirus fears escalate
Charlotte RogersAs the Covid-19 outbreak continues to cause global uncertainty, UK marketers are delaying campaigns, reviewing budgets and pausing product launches.
Marketers fear remote working will ‘compromise’ their brands during coronavirus crisis
Charlotte RogersMarketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
From Blockbuster to Paddy Power: One marketer on why brand allure is not enough
Charlotte RogersDespite falling into marketing thanks to a university prospectus, WW (formerly Weight Watchers) marketing director Jemma Banks has forged a 20-year career that has seen her follow her passions from high street retail to betting and now wellbeing.
How B2B marketers are winning the battle for hearts and minds
Charlotte RogersB2B marketers stand to reap serious gains if they are prepared to put their energy and focus into creativity and long-term brand building.
Why brands in pursuit of gender equality are prioritising parental leave
Charlotte RogersBrands have made great strides when it comes to diversity and inclusion, but why has business – and wider culture – had such a blind spot when it comes to equalising parental leave?
How one brand used AI to reinvent the Tour de France
Charlotte RogersB2B data tech specialist NTT used the power of machine learning to reinvent the Tour de France for a new audience.
Camelot’s CMO on his brand-led vision for The National Lottery
Charlotte RogersSince joining Camelot six months ago after 25 years at Santander, Keith Moor is on a mission to dial up brand love for The National Lottery through a focus on purpose and passion.