L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
Charlotte Rogers
How marketers can mitigate the impact of Covid on their careers
Charlotte RogersFrom networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.
3 questions I wish I’d asked as a junior marketer: Aviva’s Raj Kumar
Charlotte RogersGetting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
Consumer confidence rebounds amid vaccine rollout
Charlotte RogersBuoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021.
‘Words are cheap’: How Uber encouraged people to reassess the brand
Charlotte RogersUber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.
EA Sports scoops £1m Channel 4 diversity prize
Charlotte RogersGames publisher EA Sports has won the broadcaster’s £1m Diversity in Advertising Award, which this year is focused on the authentic portrayal of UK BAME cultures in advertising.
‘A calculated risk’: Taking on a new role during the pandemic
Charlotte RogersA host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
This Much I Learned: Patagonia’s Alex Weller on the power of purpose
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
Co-op’s marketing boss on why membership is more powerful than loyalty
Charlotte RogersPassionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Making agile work: Why GSK values skills over seniority
Charlotte RogersFrom building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Iceland on the ‘almost impossible’ task of creating a Christmas ad this year
Charlotte RogersIceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
‘Faster, slicker, smarter’: Meet the marketers rethinking agility
Charlotte RogersAgile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
Consumers ‘on edge’ as confidence dips to spring lockdown levels
Charlotte RogersPersistent fears over personal finances amid tightening Covid-19 restrictions have put consumers on edge ahead of the crucial Christmas shopping season.
TSB searches for apprentices to help fuel brand growth
Charlotte RogersTSB is kicking off a new programme that will see the bank recruit two apprentices to work in its digital marketing team and internal creative studio, as it looks to fuel the next stage of growth.
Christmas with a conscience: How advertisers tackled the 2020 festive season
Charlotte RogersDuring a festive season under lockdown, brands have had to strike a delicate balance between spreading joy and respecting the mood of the nation, with kindness emerging as the key Christmas trend.