FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Falling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
If the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.
From the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.
Despite a decline in revenue, M&S credits its decision to “hold its nerve” and resist discounting too soon over the festive period as it returns to like-for-like sales growth for the first time in three years.
As every brand from supermarket retailers to fast food giants race to bring vegan food to the masses, it is worth taking a step back and asking – does the world need another jackfruit wrap?
Inspired by interviews with serving soldiers, the latest campaign from Army recruiter Capita looks to tap into the “unexpected emotional benefits” of military life.
Putting the focus firmly on its quality credentials, Asda is encouraging shoppers to resist the urge to “compromise” by shopping with rival retailers.
The Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
From the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.
Crying out for greater clarity on their media investments, brands are coming together to develop solutions for cross-media measurement.
As calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
From women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo.