L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy
Policy.
Charlotte is acting features editor responsible for long-form content both online and across the monthly magazine. Aside from an interest in marketing strategy, career development and the latest industry trends, she has a particular interest in the luxury, gaming and gambling sectors, as well as women’s sport.
She joined Marketing Week in April 2016 as a features writer from fashion business title Drapers.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
From networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.
Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
Buoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021.
Uber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.
Games publisher EA Sports has won the broadcaster’s £1m Diversity in Advertising Award, which this year is focused on the authentic portrayal of UK BAME cultures in advertising.
A host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
In the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Agile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
Persistent fears over personal finances amid tightening Covid-19 restrictions have put consumers on edge ahead of the crucial Christmas shopping season.
TSB is kicking off a new programme that will see the bank recruit two apprentices to work in its digital marketing team and internal creative studio, as it looks to fuel the next stage of growth.
During a festive season under lockdown, brands have had to strike a delicate balance between spreading joy and respecting the mood of the nation, with kindness emerging as the key Christmas trend.