As longstanding CMO David Wheldon prepares to retire in March, RBS has chosen to split the role by appointing a group director communications and corporate affairs to help manage the forthcoming rebrand to NatWest.
New research from BBH London reveals that just 48% of marketers are confident their investment in CRM has resulted in a better experience for customers. Where are they going wrong?
The collapse of direct-to-consumer business Brandless is a lesson in the power of ‘traditional’ marketing and proof that not every new idea is ‘disruptive’.
It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men.
Confidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.
More than two decades since the merger that formed drinks giant Diageo, the company’s corporate brand continues to strike a chord with employees and shareholders alike.
Widely considered as the gold standard for sustainable business, what are the brand advantages of becoming a certified B Corporation?
Aiming to disrupt the way the UK buys used cars, Cazoo has embarked on a ambitious plan to take the business from startup to household name.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.
FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Falling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
If the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.
From the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.
Despite a decline in revenue, M&S credits its decision to “hold its nerve” and resist discounting too soon over the festive period as it returns to like-for-like sales growth for the first time in three years.
As every brand from supermarket retailers to fast food giants race to bring vegan food to the masses, it is worth taking a step back and asking – does the world need another jackfruit wrap?