Chatterton quits Cadbury Schweppes
Cadbury Schweppes global advertising development director Robin Chatterton has left the company to join wealth management group St James’s Place Capital as marketing director. He has been with Cadbury since 1980.
Cadbury Schweppes global advertising development director Robin Chatterton has left the company to join wealth management group St James’s Place Capital as marketing director. He has been with Cadbury since 1980.
BlackBerry has won the hearts of businessmen and is the highest-profile PDA – now it needs to crack the consumer market, says Caroline Parry
Saga’s financial services division is seeking an agency to handle a multi-million pound advertising push. The company has approached several direct marketing agencies in the past month about a direct-response television campaign. The move, say insiders, is casting doubt on the company’s relationship with Saatchi & Saatchi. Pitches took place last week but it is […]
Yahoo! UK & Ireland has launched a price-checking service delivered to mobile phones, using Yahoo! WAP services. Price and product information will be provided by Yahoo! subsidiary Kelkoo, and the service will cover 3 million product offers an
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.