Cadbury Schweppes global advertising development director Robin Chatterton has left the company to join wealth management group St James’s Place Capital as marketing director. He has been with Cadbury since 1980.
BlackBerry has won the hearts of businessmen and is the highest-profile PDA – now it needs to crack the consumer market, says Caroline Parry
Saga’s financial services division is seeking an agency to handle a multi-million pound advertising push. The company has approached several direct marketing agencies in the past month about a direct-response television campaign. The move, say insiders, is casting doubt on the company’s relationship with Saatchi & Saatchi. Pitches took place last week but it is […]
Yahoo! UK & Ireland has launched a price-checking service delivered to mobile phones, using Yahoo! WAP services. Price and product information will be provided by Yahoo! subsidiary Kelkoo, and the service will cover 3 million product offers an
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.