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PDAs for the people?

Marketing Week

BlackBerry has won the hearts of businessmen and is the highest-profile PDA – now it needs to crack the consumer market, says Caroline Parry

Saga trawls agencies for finance services TV brief

Marketing Week

Saga’s financial services division is seeking an agency to handle a multi-million pound advertising push. The company has approached several direct marketing agencies in the past month about a direct-response television campaign. The move, say insiders, is casting doubt on the company’s relationship with Saatchi & Saatchi. Pitches took place last week but it is […]

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