Cheetham Bell JWT creates Hocus Pocus campaign
Cheetham Bell JWT has created a £1m television advertising campaign to promote the new Hocus Pocus wizard’s hall attraction at Chessington World of Adventures.
Cheetham Bell JWT has created a £1m television advertising campaign to promote the new Hocus Pocus wizard’s hall attraction at Chessington World of Adventures.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
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The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.