Phones 4U, part of the Caudwell Group, is reviewing its &£11m advertising account at Cheetham Bell JWT.
The move follows the appointment of the former T-Mobile head of customer marketing, Paul Hamburger, as marketing director. Hamburger joined at the beginning of this month. His first brief is to differentiate Phones 4U from competitors Carphone Warehouse and The Link.
Cheetham Bell has worked on the business since it was appointed nearly three years ago and developed its “Ashamed of your mobile” campaign.
The retailer is understood to be talking to WCRS and other London-based agencies. Cheetham Bell is based in Manchester.
The review comes despite this weekend’s news that sales at the privately owned Caudwell Group soared last year from &£1.4bn to &£2.04bn, while profits rose from &£22.6m to &£30.4m. Phones 4U also claims to have been the UK’s fastest-growing retailer during the past two years.
Hamburger was previously marketing director at Phones 4U, until he left in 2001 to join T-Mobile.