Chemistry has won Transport for London’s &£2m direct marketing account after a pitch against EHS Brann. The previous incumbent was Triangle.
BSkyB is launching an entertainment and fixed-odds betting channel called Sky Vegas Live
EMAP has appointed Carrie Barker, managing director of Esprit, the division which includes Yours, Mother & Baby and Slimming magazines, as magazine sales director. Barker replaces Theresa Colligan, who left last year.
Opodo, the online travel service, has appointed MediaCom to handle its £3.5m media planning and buying account permanantly. The agency was handed a project by Opodo in the final quarter of last year.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.