Chevrolet launches first ads under Find New Roads positioning

Chevrolet focuses on imagination in the first TV ads under its Find New Roads global positioning.

https://www.youtube.com/watch?v=cvjgZWZoeWg

The ads, which aired in the US during The Grammy’s ceremony, are the first developed by the automotive brand’s newly created ad agency Commonwealth.

The 90-second ad showcases Chevrolet’s range of models, highlighting a different personality for each car.

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