Chevrolet unveils Man U film competition

Chevrolet is inviting Manchester United fans to create short films that capture the excitement before kick off at Old Trafford in the first major activity since becoming the club’s automotive sponsor.

Chevrolet Man U

It has partnered with Mofilm to launch the competition and will award the winning filmmaker a prize of £8,000 and a trip for two to London.

Chevrolet hopes that the 2:59@Old Trafford competition, a reference to the minute before a traditional 3pm kick off, will capture the emotion and last minute traditions of fans around the world.

The US car marque is currently the official automotive sponsor of Man U and is due to take over from Aon as shirt sponsor of the club from next season as part of a seven year deal signed last month.

Beate Stumpe, director of brand and marketing of Chevrolet Europe, says: “With our new partnership with Manchester United, we are bringing fans closer to the game. We are very much looking forward to see how young filmmakers portray the pulsating anticipation felt by supporters in that one minute before the match starts.”

The competition is part of Mofilm’s annual London film making competition.

Chevrolet has previously partnered with Mofilm in the US, India and Europe for previous marketing campaigns.

Man U has also today confirmed a three-year sponsorship partnership with betting firm Bwin.

The car marque has also unveiled plans to offer fans free parking at home games a part of its fan park, where it will host match day promotions and activity.

Recommended

Metro AdidasHP

Adidas takes sponsors gold

Russell Parsons

Adidas has emerged as the clear winner among official sponsors of the London 2012 Olympic Games with its sponsorship of Team GB leading to a spike in positive sentiment about the sports brand.

Big data a vehicle to drive interaction…

Tess Waddington

Big data a vehicle to drive interaction… As more consumers identify themselves as ‘brands in their own right’, marketers need to harness this huge influx of information, remain focused on creating an emotional connection with customers and make this a priority when planning ‘constant presence’ marketing strategies (MWlinks.co.uk/bigbeautiful). While data is a useful tool for […]

Tesco

Grocery sales bounce lifts Tesco

Mary-Louise Clews

Tesco’s turnaround plan is showing signs of working as industry data shows its sales performance improving in a month when the supermarket sector registers growth at a rate almost twice the previous period.