Leaf UK is supporting its Chewits brand with a &£3m promotional programme, including an ad campaign by Brahm and the renewal of sponsorship deals of rides at Blackpool Pleasure Beach and Pleasureland Southport.
Campbell Grocery Products is shaking up its marketing department, and axing a number of staff to make way for a raft of new arrivals. The exodus began soon after ex-Clairol marketer Tim Perman arrived at the company last year (MW August 22, 2002). Marketers who have left or are leaving include Homepride marketing controller Jon […]
Fox FM, the Oxford-based station owned by Capital Radio Group, has appointed Alice More O’Ferrall as marketing manager. She joins from muffin company The Fabulous Bakin’ Boys.
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.