Leaf UK is supporting its Chewits brand with a &£3m promotional programme, including an ad campaign by Brahm and the renewal of sponsorship deals of rides at Blackpool Pleasure Beach and Pleasureland Southport.
Campbell Grocery Products is shaking up its marketing department, and axing a number of staff to make way for a raft of new arrivals. The exodus began soon after ex-Clairol marketer Tim Perman arrived at the company last year (MW August 22, 2002). Marketers who have left or are leaving include Homepride marketing controller Jon […]
Fox FM, the Oxford-based station owned by Capital Radio Group, has appointed Alice More O’Ferrall as marketing manager. She joins from muffin company The Fabulous Bakin’ Boys.
EasyJet has promoted sales and marketing chief David Magliano to the new role of director of strategic marketing, with a brief to build the brand in new overseas markets. His current role will be axed, and day-to-day sales and marketing responsibilities will be handled in the short term by former commercial director Mike Cooper. Cooper […]
Former Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.