Chief Egg marketer quits

Egg chief marketing officer Alison Wright is leaving the business without a job to go to. Wright moved with the brand when it was sold to Citigroup from Prudential last year (MW April 5, 2007).†

She added responsibility for Citi’s UK marketing to her exisiting role after joining the US-owned financial services group. Chief of staff Helen Corey will oversee the role until a replacement is found.†

Wright joined the Prudential Group from advertising agency WCRS as chief marketing officer for Egg in January 2006. She was promoted to head Prudential’s UK marketing four months later, following the departure of Prudential UK and Europe marketing director Roger Ramsden as part of a management reshuffle.†

During her tenure at Citi, Egg moved its advertising from Mother to Publicis Groupe, which already handles Citi’s account globally, and she also oversaw a relaunch of the brand.†

The campaign, starring a dolphin called Raoul, replaced the Egg “guinnea pig” brand icons and was intended to show that the Egg brand had matured (MW December 20, 2007).


Old favourites face challenge

Marketing Week

Traditional corporate hospitality venues such as Royal Ascot must move with the times in the face of competition from cultural and arts spaces offering viable alternatives. By Sarah Forsey

Electricals and clothing drive online spending spree

Marketing Week

Consumers spent more online last month than in any previous January, according to new figures from industry body Interactive Media in Retail Group (IMRG). Strong sales of electrical goods and clothing saw internet sales jump to £4.5bn – a 75% increase on January last year. IMRG says spending on electrical goods was up by 38% […]

Increased competition slows Tesco growth

Marketing Week

Tesco has increased its market share by the smallest margin since 2002 as rival chains from across the sector stepped up their efforts to win customers. New research from retail analysts Verdict Research shows the supermarket giant is still the market leader, but it grew its share by just 0.8% last year. It is the […]


    Leave a comment