Chime Communications has completed its up to &£30m acquisition of ad agency Vallance Carruthers Coleman Priest, as first revealed in Marketing Week (June 9).
Administrators for MG Rover will decide this week which of the three bids for the remains of the company will be successful. The contenders are Shanghai Automotive Industry Corporation, Nanjing Automobile Corporation and a consortium led by businessman David James, the man credited with saving the Millennium Dome.
The Leith Agency, Ogilvy & Mather and Saatchi & Saatchi are understood to have been shortlisted for the Standard Life demutualisation brief.
The Diary once went to work on an egg, but its battery went flat and there was no shell station in the area. These days, eggs are rather out of fashion among young people, according to the British Egg Industry Council. To crack the youth market, the BEIC decided to fry a fresh approach. It […]
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.