China’s biggest brand on its plans to conquer the West
Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
This year’s BrandZ Top 100 sees Chinese brands move down in the rankings, owing also to the banking and oil and gas industries facing pressure. Chinese brands’ average value dropped by 9% versus 2015.
Tourism body VisitBritain is set to launch its largest marketing effort in China as it looks to not only boost tourism from the world’s fastest growing economy, but also to encourage visitors that start and finish their holidays in London to explore other parts of Britain.
As eastern brands seek to carve out a niche in western markets, Marketing Week asks what companies in the West can learn from China’s rising dragons.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.