Choice FM tries new logo for ‘urban feel’

Choice FM has revamped its logo and brand identity to give it a younger, fresher feel. It will be unveiled at the Notting Hill Carnival at the end of this month.

The new look, which has been designed by creative agency Love, aims to represent the urban music station’s values as fun loving and humorous with a female bias, as part of its drive to build brand awareness.

Jonathon Cooke, the creative director at Love, says that the new look aims to give the station a clear identity that can be used across a number of different platforms.

Choice FM head of marketing Amba Callender says: “We felt that – as Choice is continually increasing its reach – it was time to refresh our station’s look with one that can better represent our values and identity.

The new black and white logo will be used in branding across London Underground stations and bridges in the Notting Hill area over the Carnival weekend.

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